Bullseye brings.
- A distinctive darts identity and the character of Bully.
- Heritage that connects existing fans with new audiences.
- Potential introductions across events and military darts.
- Brand guidance to shape an authentic collaboration.
01 / Bullseye × BullHitters
A bit of Bully.
A new generation
of darts fans.
Bring Bullseye into the everyday darts conversation, with a year-long shirt partnership and content we can build together.
Explore the possibilities ↓
Four creators. One collective.
A familiar face.A fresh conversation.
A natural connection, on and off the oche.
Bullseye’s character and heritage. The BullHitters’ personalities and audience. A shared enthusiasm for bringing people into darts.
02 / Why this partnership
Keep Bullseye
in the conversation.
When people think of darts, Bullseye and Bully should be part of the picture.
The BullHitters offer a way to build that association through the content fans already choose to watch: player conversations, friendly rivalry, event experiences and moments of darts entertainment.
A shirt partnership gives the relationship continuity. Carefully chosen collaborations can then bring Bullseye’s personality and connections into that world.
The BullHitters bring.
- Four personalities with an established darts audience.
- A recognisable place for Bullseye on the playing shirts.
- Original content built around their own style.
- Regular social recognition and an agreed appearance.
03 / The audience
One partnership.
A wider darts audience.
Beyond the group channel, the BullHitters bring together the audiences of TBD Darts, McDarts and Darts With DC.
Across all platforms
650K+Combined social followersSince the start of 2024
650M+Cumulative content viewsThe wider network
15+Social media accountsAll-platform figures supplied by the BullHitters on 4 November 2026, covering the group and individual creator accounts. Follower totals are not unique people. The 650 million+ views are cumulative since the start of 2024, not monthly reach or guaranteed sponsor exposure.
A closer look
The collective, account by account.
TikTok and YouTube snapshot
11 November 2026
363K TikTok followers
124K YouTube subscribers
| Channel | TikTok followers | YouTube subscribers |
|---|---|---|
BullHittersGroup channel | 50.5K ↗ | 81.1K ↗ |
 TBD DartsOllie Howard | 114K ↗ | 11K ↗ |
 McDartsBailey & Dan McNamara | 95.7K ↗ | 8,750 ↗ |
 Darts With DCDaniel Coates | 102.8K ↗ | 23.1K ↗ |
| Platform total | 363,000 | 123,950 |
Platform breakdown from the BullHitters audience tracker, 11 November 2026 at 06:01 UTC. These accounts form part of the wider network above, so these figures should not be added to the all-platform total. Placement on individual accounts is subject to the agreed package.
04 / Start with the shirt
An everyday
part of the team.
A 12-month shirt sponsorship would put Bullseye alongside the BullHitters throughout an agreed calendar of activity.
- 01Bullseye branding on all four shirts
An agreed patch position and size on the current Target kit, subject to availability and partner approvals.
- 02A monthly social shout-out
12 sponsor acknowledgements in total during the year, on an agreed collective channel.
- 03Ongoing channel recognition
A YouTube end card on new collective long-form uploads and bio placement where space permits.
- 04One agreed appearance
A chance to bring the partnership to life with Bullseye at a suitable event or community occasion.
PARTNERSHIP VISUALConcept only
+
Concept based on the current 2026 Target kit.
Final logo treatment, position and size to be agreed.
05 / The possibilities
Start with the fit.
Let the boys shape it.
Three illustrative directions from the partnership discussion. Each would be developed with Bullseye and the boys within an agreed content package, with the format and access confirmed together.
01
ORIGINAL GUEST CONTENT
A guest. A few darts.
A proper chat.
A player or familiar face joins the boys for a conversation shaped around their own story, with a light darts challenge helping their personality come through.
Short moments could give Bullseye an entertaining presence across the agreed social channels, with a longer piece considered where the format supports it.
Develop togetherGuest, format, filming and outputs to agree. Any Bullseye branding or format elements would need approval.
ILLUSTRATIVE DIRECTION
THE GUESTTHE CONVERSATIONTHE DARTS
Personality first.
A format of its own.
02
DARTS COMMUNITIES
Meet another
side of darts.
Explore a visit through Bullseye’s Army, Navy or RAF darts connections, with the boys meeting players and taking part in friendly activity.
The story could celebrate the people behind that darts community, with Bullseye as the connection that brings everyone together.
A route to exploreIntroductions, invitations, location permissions and filming access would all need confirmation.
03
EVENTS & BULLY
Bring Bully
into the moment.
Develop a fan-facing moment at an event where Bullseye is already active, with Bully and the boys meeting fans and creating an original social moment together.
A relevant football crossover could also be explored around future Bullseye activity, once plans and permissions are confirmed.
Build around the right occasionEvent, mascot availability, rights and content scope to agree before anything is committed.
CREATIVE DEVELOPMENT
The final ideas belong in the conversation with the boys. These examples are starting points, with guests and access still to be agreed. Any format would be original and agreed with Bullseye, respecting the existing television format and broadcaster rights.
06 / The boys in action
The chemistry
is already there.
Existing BullHitters content shows how they bring out a guest’s personality, turn darts into entertainment and connect with fans.
Gian van Veen:
Chuck and a Chat
Watch on YouTube ↗The ultimate
darts challenge
Watch on YouTube ↗A surprise for
a German darts fan
Watch on YouTube ↗Existing editorial examples, not Bullseye-sponsored work. They illustrate the boys’ style and do not imply an agreed Bullseye format, guest or performance level.
07 / The investment
One foundation.
Three ways to build.
Proposed annual packages, from a straightforward shirt partnership to a shared content moment. Choose the level, then shape the creative together.
A place
on the shirt.
£5,00012 months · plus VAT
A year-round Bullseye presence, supported by the core benefits set out above.
- An agreed patch on all four shirts.
- 12 monthly social acknowledgements in total, on an agreed collective channel.
- End-card recognition on new collective YouTube long-form uploads, plus bio placement where space permits.
- One agreed appearance.
Bring it
to life.
£10,00012 months · plus VAT
Everything in Shirt Partner, plus one original content activation.
- Develop one of the shared creative directions with the boys.
- Capture it during the included appearance, on one agreed filming occasion.
- One original short-form video, published on both the collective TikTok and Instagram accounts.
- Organic reposting of that video on Bullseye’s own social accounts during the 12-month term.
A bigger
shared moment.
£15,00012 months · plus VAT
Everything in Shirt Partner, with a larger content package from one filming occasion.
- One original video on the collective YouTube channel, with format and length agreed together.
- Two short-form cutdowns from that video, each published on the collective TikTok and Instagram accounts.
- Filming during the included appearance, on one agreed occasion.
- Organic reposting of the delivered content on Bullseye’s own social accounts during the 12-month term.
ROOM TO GROW
A series with a wider partner.
An original series backed by an additional brand could be explored separately. Funding, production, outputs and rights would be scoped together, outside these annual packages.
Indicative proposals for discussion.
Fees and deliverables are proposed, subject to agreement with Bullseye and the boys. Each package runs for 12 months. Patch position and size depend on availability and existing partner rights. The 12 monthly acknowledgements are total placements, not per account or platform. The content packages use one filming occasion within the included appearance. Individual creator channels, additional filming, third-party access or talent, travel, expenses, paid usage and exclusivity are outside the quoted scope. Final creative, production requirements, dates and approvals will be agreed before commitment.
08 / From conversation to partnership
Start simple.
Build with purpose.
- 01
Agree the foundation
Choose the package and confirm the available patch position, supporting benefits and start date.
- 02
Develop one shared idea
Let the boys and Bullseye shape a suitable format, with the access, costs and approvals understood.
- 03
Review what works
Track delivery and available audience metrics, then decide which opportunities to build on together.
09 / The next step
Let’s make room
for a bit of Bully.
Choose the starting point that feels right for Bullseye, then let’s shape the partnership together.
Continue the conversation ↗YOUR CONTACT
Ross Smith
Managing Director, MXI Group
ross@mxigroup.co.uk+44 (0)7785 222 200A proposed relationship built around shared enthusiasm for darts and its community.